Power your live betting platform with a real-time odds feed and fast odds delivery API — low-latency, sub-second updates across 80+ sports, built for the reliability and scalability traders demand.
An in-play odds API — also called a live betting odds API or in-running odds feed — is a real-time sports data api that streams updated betting prices for matches already underway. Unlike a pre-match odds API, which locks in prices before kickoff, an in-play odds API recalculates every market — moneyline, totals, next-goal, handicaps — as the game clock, score, and momentum change.
For a sportsbook, fantasy platform, or media company, this live sports odds data is the difference between showing a stale price and showing the true market in the moment a bettor is watching. Combined with live score data and player & team stats, an in-play odds feed gives developers everything needed to build a fast sports API experience — from a single odds widget to a full live trading engine.
Speed is the core requirement. A low latency sports API that updates odds within milliseconds of an on-field event keeps pricing accurate and protects margin, while a slow feed exposes your platform to stale-odds risk. That's why our in-play odds API for betting platforms is engineered around sub-second delivery, not best-effort refresh cycles.
From match result and next goal to corners, cards, and player props — our live feed covers the full depth of in-play wagering, as it happens.
Dynamic live odds for home win, draw, away win — updated with every goal, card, and momentum shift. Margins tighten as the game progresses.
Live 1X2 Double Chance Draw No BetReact to the flow of the game. Markets that open only after kickoff — next goal, next corner, next card — priced to reflect real-time momentum.
Next Goal Team to Score Next Next Corner Next CardOver/Under markets that move with every score. Dynamic lines for goals, points, runs, and more — with alternative totals offered in real time.
O/U 2.5 Goals O/U Points Alt Totals Team TotalsAnytime goalscorer, player points, assists, rebounds — updated in real time with injury and substitution data. The markets your customers actually want.
Anytime Scorer Player Points Assists ReboundsDynamic Asian handicap lines that adjust with the scoreline. Quarter-ball, half-ball and full-ball handicaps refreshed every second.
AH -0.5 AH -1 AH +1.5 Quarter BallPre-packaged correlated and uncorrelated SGP legs for live betting. Boost revenue with bet-builder ready markets that leverage real-time data.
Correct Score SGP Legs Bet Builder AccumulatorsOur In-Play API is engineered for speed. Sub-second updates, WebSocket streaming, and a 99.9% uptime SLA — so your live betting platform never misses a beat.
Instant sandbox access. Start testing live odds data within minutes — no credit card required.
Filter by sport, league, or market type. The API returns only the live data you need — with sub-100ms response times.
REST pull for scheduled refreshes or WebSocket push for sub-second streaming — choose the delivery mode that fits your architecture.
Push to production and scale with confidence. Our infrastructure auto-scales to handle peak traffic — backed by a 99.9% uptime SLA.
In live betting, the gap between what happens on the pitch and when the odds update is where value lives. As a true low latency odds API, our sub-second feed minimises that window — giving your customers the competitive edge.
Behind every cheer, every gasp, every nail‑biting final minute, there's data working in real time — keeping your sportsbook one step ahead of the action.
The odds model processes data feeds — goals, cards, corners, possession. The viewer processes the match: body language, tactical shape, momentum. Here's where they diverge.
The first 10-15 seconds after a goal is the widest value window. The odds adjust to the score, but the emotional and tactical shift takes longer to price.
One team creates five clear chances in ten minutes — the score stays level, but the odds barely move. The bettor who sees the pressure building bets on the next goal before the model catches up.
The manager brings on a defensive midfielder in the 65th minute — the intent is clear to anyone watching. The model adjusts based on historical data, but the viewer interprets the tactical intent in real time.
Rain starts in the second half. The pitch becomes heavy. The model has no real-time weather variable. The viewer notices the first miscontrolled pass and adjusts before the model does.
This is where your platform wins. By delivering the fastest, most accurate live odds feed, you empower your customers to act on what they see — before the rest of the market catches up.
Our REST and WebSocket API is built for live betting. Full OpenAPI spec, SDK libraries for Python, Node, PHP and Go, and a free sandbox to test before you commit.
// Example: WebSocket subscribe to live EPL match
const ws = new WebSocket('wss://api.techmagnetics.io/v2/live/stream');
// Subscription message
ws.send(JSON.stringify({
"action": "subscribe",
"sport": "football",
"league": "en_premier_league",
"fixture_id": "epl_20260622_ars_che",
"markets": ["1x2", "next_goal", "total"]
}));
// Live update received (every 500ms)
{
"type": "odds_update",
"timestamp": "2026-06-22T19:46:22.123Z",
"event": {
"home": "Arsenal",
"away": "Chelsea",
"score": { "home": 2, "away": 1 },
"time": 67,
"status": "second_half",
"markets": {
"1x2": {
"home": 1.72,
"draw": 4.10,
"away": 4.50,
"movement": { "home": -0.13, "away": +0.70 }
},
"next_goal": {
"home": 2.20,
"away": 2.50,
"no_goal": 6.00
}
}
}
}From startup sportsbooks to enterprise trading floors — our In-Play API powers the businesses that are redefining live betting.
A single live betting odds API serves very different jobs depending on who's calling it. Sportsbook platforms use the feed as the pricing backbone for their live betting board — pulling in-play odds across 80+ sports to populate moneyline, totals, and player-prop markets without maintaining an in-house trading team. Fantasy sports apps tap the same in-play odds API to drive live win-probability widgets, dynamic scoring boosts, and in-game contest pricing that updates as the match unfolds, keeping users engaged well past kickoff.
Media companies and broadcasters embed live odds directly into match centers, second-screen apps, and editorial content — turning a routine scoreboard into a monetizable, betting-aware experience without sending users off-platform. Developers building anything from a niche tipster tool to a full betting exchange rely on a fast sports API with clean REST and WebSocket endpoints, predictable JSON schemas, and SDKs that cut integration time from weeks to days. And data analytics companies and quant teams use the tick-level in-play feed — paired with our historical sports data archive — to backtest pricing models, study line movement, and detect market inefficiencies before the wider market reacts.
Whatever the use case, the underlying requirement is the same: a low latency sports API that doesn't sacrifice coverage for speed, or speed for accuracy. That's the gap this in-play odds API is built to close — see how it applies to fantasy sports platforms and media & broadcast solutions specifically.
Launch or expand your live betting offer without building a pricing team. Pull ready-to-price in-play odds across 80+ sports and go live in days.
Learn MoreMonitor 200+ books simultaneously. Identify market inefficiencies, track sharp money movement, and make faster pricing decisions with a consolidated odds view.
Learn MoreEmbed live odds comparisons on your site and drive conversions with direct deeplinks to the exact bet at the best bookmaker — updated every second.
Learn MorePower your sports app or media platform with real odds widgets. Our embeddable components drop straight into any frontend with no extra infrastructure.
Learn MoreLive odds, line movement, and tick-level historical data — all in one place. Train, backtest, and optimise your models on verified in-play data.
Learn MoreResell the complete in-play engine under your brand. Our white-label package bundles data, risk controls, and a configurable frontend — ready for market.
Learn MoreFrom the biggest leagues to the most niche competitions — our in-play feed covers 80+ sports with sub-second updates.
Every in-play odds feed is backed by cross-verified sources, integrity monitoring, and regulatory-compliant data handling — protecting you and your end users.
Full information security certification. Your data pipeline meets enterprise security standards from day one.
Data feeds tested and certified under GLI-19 — the global standard for sports wagering systems used by regulators worldwide.
EU and UK data residency options available. Jurisdiction-specific data controls to help you meet local licensing requirements.
Suspicious line movement alerts built in. Our system flags anomalous odds shifts that may indicate match manipulation in real time.
Jurisdictions Covered
Uptime SLA
Monitoring
Bookmakers Aggregated
A faster, more accurate in-play odds API isn't just a technical upgrade — it shows up directly in engagement and revenue numbers, which is exactly why choosing the right sports betting API provider matters.
Live markets carry higher betting frequency than pre-match alone. Operators using a sub-second in-play odds API typically see more bets placed per session as customers react to in-game moments rather than locking in one pre-match price.
Real-time sports data keeps users on-screen for the full duration of an event. Live odds, live scores, and live stats together turn a single bet into 90 minutes of active engagement instead of a one-and-done transaction.
Stale odds are a direct liability — they get picked off by faster bettors and erode trading margin. A low latency sports API closes that exposure window, protecting your book during fast-moving in-play sequences.
There are a lot of ways to source betting odds data. Here's what makes this in-play betting data provider the practical choice for teams that need to ship and scale.
Sub-100ms event-to-odds latency on WebSocket streaming, so your platform reflects the live market before the moment passes.
A 99.9% uptime SLA, 24/7 monitoring, and cross-verified pricing from 200+ bookmaker sources keep the feed trustworthy under load.
REST and WebSocket endpoints, a full OpenAPI spec, and official SDKs for Python, Node.js, PHP and Go mean most teams are live within days, not months.
Pay for the request volume and sport coverage you actually use, with a free sandbox tier so you can validate the data before committing budget. See pricing plans.
Auto-scaling infrastructure handles peak traffic spikes — major tournaments, derby weekends, World Cup nights — without dropping a single live update.
Pair this in-play odds API with our pre-match odds, LiveScore, and sports data feeds for a single, consistent source across your entire product.
An in-play odds API is a real-time sports data feed that streams live betting prices for matches already underway, updating odds as goals, points, cards, and momentum shift during the event. See our full data feeds for related products.
Sub-second, with odds updates pushed the instant a live match event changes the price.
25+ sports including football, cricket, tennis, basketball, and esports, with odds aggregated from 200+ bookmakers. Browse all 80+ sports covered.
Live moneyline, totals, next-goal/next-point markets, and momentum indicators, updated continuously during the match.
Pre-match odds are fixed before kickoff; in-play odds recalculate continuously as the live match develops. Compare with our pre-match odds API.
Yes — fantasy apps use live odds for in-game projections, and media platforms embed live odds widgets to boost engagement. See fantasy sports solutions and media & broadcaster solutions.
The in-play odds API runs on a 99.9% uptime SLA with 24/7 monitoring.
Via REST API or WebSocket push — as a live odds feed API, most integrations go live within days using a free sandbox environment available on sign-up. See developer docs for details.
Pricing is usage-based and scales with request volume and sport coverage, with a free sandbox tier for testing. See pricing for current plans.
Get a live walkthrough of the in-play odds feed, real integration timelines, and a straight answer on what it takes to go live — no sales fluff.
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